Integrated Digital Media Strategy, Planning and Buying

PHILOSOPHY

We treat digital media as a measurable financial investment that over time, can be predictive and provide a media return on investment.

We have spent years diligently testing and vetting thought leaders, platforms and preferred partners that provide the highest levels of performance and value. Augmented by these top media professionals and industry-leading platforms, our team has the power to craft customized media plans that result
in measurable success.

EXPERTISE

Our core competency is digital media strategy and execution, using data portrait analysis, market penetration and audience segmentation to inform our multi-channel lead generation campaigns.

Investments are then made in the media platforms that we believe will generate a profit, formulated on cost per acquisition and lifetime value of a customer model.

EXPERIENCE

Our experience is concentrated on companies and industries with a focused objective: moving people from the consideration set down the funnel to become qualified leads.

Be it consumer services, health care, education, financial services or B2B, we have worked closely with each of our clients to make media investments that have a proven return on ad spend.

LEADERSHIP

Chris Sullivan
Strategist

Chris is a performance-centric marketing strategist with over 20 years of experience in consumer and financial services.

MEET OUR ADVISORS

His passion is helping clients solve both high-level strategic and minutely small executional challenges that help them both grow and ... breathe easy. He has a certificate from MIT Sloan School of Business in Digital Marketing Analytics and actively applies the principles learned to client revenue generation campaigns.

In addition to his day job, Chris has a passion for making life as interesting as possible for himself, his family and friends. Some cool examples include founding and moderating a 10,000+ strong local town facebook group, starting an official local supporters club for Tottenham Hotspur Football Club, producing benefit concerts featuring Derek Trucks and Susan Tedeschi, starting a local girls recreational basketball league, coaching competitive soccer and organizing his friends annual inter-family ski trips.